Strategic Initiatives

Strategic Initiatives supports the city in creating a better Gainesville.

Strategic Initiatives leads long-term planning with the City Manager’s Office. We leverage data and performance measures to guide operations. Our team employs people-centered design to improve experiences. We build partnerships to solve community challenges and foster engagement to develop inclusive participation.


STRATEGIC PLANNING defines the long-term vision and goals with the community, City Commission and city leadership. We identify strategies and leverage data and performance measures to evaluate success.

Contact Laura Graetz, Senior Strategic Planner
Contact Ulrich Adegbola, Performance & Data Analyst


CITIZEN-CENTERED DESIGN focuses on the touch-points a person has with the city – policies, programs, services, technologies and facilities. We use human-centered design to plan and implement projects aimed at improving those interactions.

Contact Jacqueline Stetson, Citizen-Centered Design Director
Contact Donia Kirchman, City Hall Action Officer

COMMUNITY ENGAGEMENT finds ways for people to build connections with each other and the city. We work to promote greater participation in decision-making processes.

Contact Anne Wolf, Ph.D., Citizen Engagement Program Manager

PARTNERSHIPS & COLLABORATION builds and fosters relationships with local stakeholders. We strive to connect local talent and resources to address community needs.

Contact Karissa Raskin, Civic Collaboration Specialist