Starting Monday, Feb. 22 and for the following week, the public is invited to witness the live creation of the latest “352walls initiative” as world-renowned Portuguese artist /designer Add Fuel (b. Diogo Machado, 1980) creates imaginary worlds by combining fictional characters, decorative elements and stencils with a comical twist and an extraordinary sense of symmetry. In the series of trompe l'oeil (trick of the eye) tiles that he will paint on electrical boxes throughout historic downtown Gainesville, he will lead viewers to believe that they are encountering remnants of the past. However, when viewers get closer and inspect the tiles carefully, they will discover a whimsical environment made up of imaginary figures and creatures – all conceived by the artist.
Though he has completed a number of major public art projects in Europe, this project represents Add Fuel’s American debut for this type of his work. An accomplished graphic designer and illustrator, he has collaborated with brands such as Nike, Red Bull, Might T and Music Monsters, among other reputable brands that have confirmed his worldwide reputation as a master of modern graphic design. Having first created a unique visual universe made up of sci-fi inspired, fun-loving creatures, the Portuguese artist recently focused on transforming the scope of traditional tile design using the Portuguese azulejo (ceramic tile) as his model. He uses numerous agents to express himself; his vector-based designs or stencil-based images reveal an exciting complexity and a masterful attention to detail. Add Fuel has been exhibiting his work in both solo and group shows since 2006.
Images of previous projects by this muralist can be viewed at:
352walls/The Gainesville Urban Art Project is a groundbreaking tourism development initiative for the area coordinated by the City of Gainesville Parks, Recreation and Cultural Affairs Department (PRCA) and sponsored by the VisitGainesville Tourism Development Office, the Gainesville Community Redevelopment Agency (CRA), the Gainesville-Alachua County Art in Public Places Trust and the State of Florida, Department of State, Division of Cultural Affairs and the Council on Arts and Culture. This international urban art project promises to position Gainesville as a cultural destination in future years, foster economic development and promote urban renewal, all of which are also goals of the city and county’s new 352ArtsRoadmap Cultural Master Plan.
All interested parties are encouraged to connect with 352walls on social media at:
For additional information, please contact Russell Etling, cultural affairs manager, at 352-393-8532 or Mary Reichhardt, director of public relations and marketing at VisitGainesville, at 352-374-5260.