City Manager's Sr. Management Team

Assistant City Manager Dan Hoffman

Dan Hoffman has more than19 years of experience managing innovation projects, business and process analysis, communications, and organization development efforts in the for-profit, non-profit, and government sectors. Dan became the Assistant City Manager for the City of Gainesville in July 2017 after spending five years as the Chief Innovation Officer for Montgomery County, Maryland on the senior staff of the County Executive.

In this role, his focus was strategic initiatives related to technology, food systems, procurement, human resources, and smart cities. In his role as Assistant City Manager, Dan oversees approximately 700 employees covering Fire and Rescue, Public Works, Parks and Recreation, Wild Spaces Public Places, Transportation and Technology.

Prior to his time in local government, Dan was an appointee and senior project manager at the Nuclear Regulatory Commission and a senior consultant with PricewaterhouseCoopers. He holds degrees from George Washington and Johns Hopkins Universities.

Assistant City Manager Fred Murry

Fred Murry is one of two Assistant City Managers for the City of Gainesville. His oversight responsibilities for the city include the Facilities Management Department, Codes Enforcement, Housing, Community Development Block Grant programs, Neighborhood Improvement and Fleet services. Additionally, Mr. Murry serves in a number of professional associations including the National Black Public Administrators Association and the International City and County Managers Association.  

In more than 25 years of public service, Mr. Murry has served in a variety of administrative and and/or executive positions in city and county government. His long and distinguished career includes periods of tenure as Director of the Florida Family Success Administration for the Board of County Commission, Broward County, Florida and as Director of Youth and Family Services in Loudon County, Virginia. He has also served as Community Development Director for North Miami Beach, Florida and as Housing and Grants Department Director for Lee County.

Mr. Murry is a graduate of Talladega College with a Bachelor Arts Degree in Pre-Law/History and he holds a Master of Arts Degree in Public Policy and Administration from Mississippi State University.