City Manager's Sr. Management Team

Assistant City Manager Fred Murry


Fred Murry has more than 30 years of public service, and has served in a variety of administrative and and/or executive positions in city and county government. His long and distinguished career includes periods of tenure as Director of the Florida Family Success Administration for the Board of County Commission, Broward County, Florida and as Director of Youth and Family Services in Loudon County, Virginia. He has also served as Community Development Director for North Miami Beach, Florida and as Housing and Grants Department Director for Lee County.


Mr. Murry is a graduate of Talladega College with a Bachelor Arts Degree in Pre-Law/History and he holds a Master of Arts Degree in Public Policy and Administration from Mississippi State University. He serves in a number of professional associations including the National Black Public Administrators Association and the International City and County Managers Association.  

Assistant City Manager Dan Hoffman

Dan Hoffman has more than 19 years of experience managing innovation projects, business and process analysis, communications, and organization development efforts in the for-profit, non-profit, and government sectors. Dan became the Assistant City Manager for the City of Gainesville in July 2017 after spending five years as the Chief Innovation Officer for Montgomery County, Maryland on the senior staff of the County Executive. In this role, his focus was strategic initiatives related to technology, food systems, procurement, human resources, and smart cities. 

Prior to his time in local government, Dan was an appointee and senior project manager at the Nuclear Regulatory Commission and a senior consultant with PricewaterhouseCoopers. He holds degrees from George Washington and Johns Hopkins Universities.

Assistant City Manager Deborah Bowie

Deborah Bowie has more than 18 years of progressive experience in the municipal and non-profit industries, including serving as the Chief of Staff to the mayor in Birmingham, AL, Senior Public Information Officer to the Birmingham City Council, and as Vice President in the chamber of commerce industry in Alabama, Georgia and Florida.

Immediately prior to joining the City of Gainesville, Deborah served as President and Chief Executive Officer of the United Way of North Central Florida. Deborah has completed organizational management studies at the Terry School of Business (University of Georgia), executive leadership studies at the John F. Kennedy School of Government at Harvard University and is a graduate of Xavier University of Louisiana in New Orleans, LA. She is a member of International City/County Management Association (ICMA), National Forum for Black Public Administrators (NFBPA) and Rotary International (#6970).